Apple Business Review: Product Line Growth

Each of Apple’s individual business lines is profitable.  Last quarter only the iPod experienced negative year-on-year unit growth but still generated a positive sales growth due to higher ASP.

Here is the list of each product line and its y/y sales growth:

Unit Growth, Sales Growth

  • iPhone 131%, 124%
  • Mac 33%, 27%
  • iPod -1%, 12%
  • iTunes n/a, 27%
  • Periph n/a, 32%
  • Software n/a, 1%

Overall sales grew 49%.

A historic perspective for unit growth (iTunes, Peripheral and Software sales growth) is shown in the graph below.


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